Spray Paint & Storytelling – The Birth of the BCP Logo

A Masterclass in Flow

Every great brand has a "Hero Story," and the BCP logo started on a wall in Cardiff. Ben took part in a specialised Graffiti Course mentored by the renowned artist Lloyd Roberts. This wasn't just about learning to use a spray can; it was a deep dive into the "Aura" of street art—learning how to create bold, fluid lines that capture movement and energy.

The BCP Evolution

Under Lloyd’s expert guidance, Ben began to "entwine" his Anime-inspired precision with the raw power of graffiti. They worked together on a massive spray-paint mural, where Ben’s intuitive characters were brought to life on a grand scale. It was during these high-energy sessions that the BCP Logo was born.

From the Wall to the World

The logo you see today on Ben’s website and business cards is a direct evolution of that mural. It captures the "spark" of the street and the professional "soul" of a Toon Master. By taking the bold, interlocking shapes of graffiti and refining them into a digital mark, Ben created a visual identity that is as strong and unique as his stories.

More Than a Signature

For Ben, the logo is a reminder of his 20-year journey—from a six-year-old sketcher to a professional collaborator. It proves that whether he’s using a fine-liner or a spray can, his hyper-focus and "soft and warm" approach always result in something iconic.